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4.00
(2 Ratings)

Introduction to Retailing

Categories: CollegePreneur
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About Course

Retailing is a dynamic and essential component of the global economy, connecting products with consumers. This course offers a deep dive into the fundamentals of retailing, from understanding the retail environment to managing operations and delivering exceptional customer experiences.

Through a mix of theoretical knowledge and practical examples, you’ll explore topics such as retail formats, supply chain management, merchandising, and the impact of technology on the retail industry. Whether you’re an aspiring retailer, a business student, or a professional looking to expand your knowledge, this course will equip you with the skills to thrive in the fast-paced world of retail.

What Will You Learn?

  • By the end of this course, you will:
  • Understand the structure and functions of the retail industry.
  • Learn about different retail formats and their unique characteristics.
  • Gain insights into customer behavior and retail marketing strategies.
  • Develop skills in inventory management, merchandising, and store operations.
  • Explore the role of technology and e-commerce in modern retailing.
  • Apply retail management concepts to real-world scenarios.

Course Content

Introduction to Retailing
This course provides a comprehensive introduction to the world of retailing, covering key concepts, strategies, and trends. Learn how to manage retail operations, understand customer behavior, and create a successful retail business.

Introduction to Retailing
What is retailing? The role of retailing in the economy.

Retail Formats and Models
Types of retail stores (brick-and-mortar, online, omnichannel). Franchising and independent retailing.

Understanding Customer Behavior
Consumer decision-making process. Retail marketing strategies to attract and retain customers.

Retail Operations and Management
Store layout and design. Inventory management and supply chain logistics.

Merchandising and Product Management
Product assortment and pricing strategies. Visual merchandising and in-store promotions.

Technology in Retailing
The impact of e-commerce and digital tools. Emerging trends like AI, AR, and IoT in retail.

Customer Experience and Service
Building customer loyalty and satisfaction. Handling customer complaints and feedback.

Case Studies and Real-World Applications
Analyzing successful retail businesses. Applying concepts to real-life scenarios.

Practical Exercises and Feedback
Role-playing retail scenarios and creating retail plans. Personalized feedback from the instructor.

Student Ratings & Reviews

4.0
Total 2 Ratings
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6 years ago
Great course. Well structured, paced and I feel far more confident using this software now then I did back in school when I was learning. And the guy doing the voice over really is great at what he does. I will probably do the course again and look at what other courses this instructor provides. Great quality and well worth the cost.
6 years ago
Every section has been well discussed in the course. It's definitely easy to understand. But I hope all activities sent was reviewed because, for some, it's still a basis for improvement.
Overall, it's a course worth to recommend!!!

Your Instructor

TFF